Many medical websites aim to please their visitors but often fall flat in their web design.

The websites are often cluttered with information, provide too many options or leave the visitors to figure everything out themselves.

In order to make sure that potential patients get value from your website and come back to use it again, you have to make sure your website is intuitively designed.

What Makes for an Intuitive Website?

A website that’s designed intuitively makes the whole browsing experience seamless. For example, there’s a clear path for the visitor to take, a well designed navigation menu and obvious call to actions just to name a few things. All the design elements and functions fall in to place effortlessly and helps both you and your visitors achieve their goals on the site. So how do you create an intuitive website?

Tip #1: Start with Responsive Design

Did you know that mobile device usage has recently exceeded desktop usage? In order to adapt to this technology shift, you have to make sure that your website uses responsive design. Responsive design adapts your website to the device that’s being used to access your site. So the content formatting, size of the web buttons, design layout and every other element is optimized to fit into small smartphone screens or wider screen tablets.

Tip #2: Keep the Navigation Menu Clean and Simple

A big mistake that some medical websites make is making their navigation menu too complicated. What you want to do is to aim for a clean menu that’s simply organized so that there’s no question about how to use it. Group all of your related pages into clearly defined categories. This also includes functions like the profile, logout and settings controls. Do not use nested navigation menus or offer too many links per category. It’s almost always better to go with a minimalist approach.

Tip #3: Create a Visual Hierarchy

Creating a visual hierarchy is about using sizes, graphical elements and space to manipulate where the reader’s attention goes to as they browse your page. For example, if you want the reader to pay attention to the title, you should make sure the title is a bigger font than the rest of the content. If you want to stress a certain part of the page, you can add relevant images and graphical cues (arrows, asterisks, exclamation mark, etc.) to draw attention to it. The idea is to design a hierarchy to lead the visitor from one point to the next intuitively.

Tip #4: Make It Easy to Submit Information or Take Action

If you’re trying to get visitors to fill out a form or take another form of action, don’t make the process difficult. Limit the number of options to choose from and keep the request very simple. It’s a best practice to stick to asking for the person’s name, phone and email. If you have to present a long form like a questionnaire, use prefill information to make the process faster and use multiple pages to make the process more feasible to the user. Finally, make your call to actions clear. Web buttons using active language usually work better than regular text links.

Tip #5: Create a Clear Navigation Path

There’s usually small number of reasons why your patients have come to your website. Learn what those reasons are and provide visitors with clear navigation paths for them to take. Don’t use your main page to talk extensively about the history of your business or the people in your staff. It’s a wasted opportunity as you can use that space to provide relevant content to visitors, get them to submit their contact info or even book an appointment.

A big part of the challenge in creating an intuitive medical website is trying to match the user’s intent with your intent. In many cases, both party’s goals will converge but that’s not always a case. When there are different goals, you have to cater to the users but still figure out how to meet your goals in the process. While designing an intuitive medical website is challenging, it is well worth the effort as it will ultimately help with your digital marketing and online presence.