A lot of medical practices are unhappy with a number of new patients they are generating from the internet. They know they can treat more patients than they already have, yet don’t know what more can be done.

The best way to get the word out about your expertise and services is through an effective marketing plan.

Physicians probably do not know the finer points of marketing because they are too busy staying up to date on medical information and treating patients, which is what they should be doing.

If your marketing is suffering and you’ve said any of these five things, then your marketing needs to be revamped immediately.

1. “We tried marketing once. It didn’t work.”

Chances are, the marketing efforts didn’t work either because they didn’t get you in front of the right patients the moment they were looking for a solution to their problem, the messaging of your brand did not resonate or establish trust with the people who were visiting your website, or you didn’t stick with it long enough.

Hire a company or person who specializes in medical marketing, understands the intricacies of patient psychology, behavior patterns, and the procedures or conditions they are researching.

2. “We post on Facebook now and then. I think.”

Social media is one of the best ways to connect with new patients. It’s a great way to demonstrate your expertise and answer questions about your practice. Shirking social media pages or not having them at all is a sure way to remain in obscurity.

3. “We hired a marketing company. We don’t know what they’re doing, though.”

Even if you do not know the finer points of marketing, you should start seeing some sort of effect quickly if they are doing anything at all. After all, they are representing your practice, so there should always be communication between you and what your marketing company is doing.

While it may take a few weeks or months to see an increase in patients, you should see some effects immediately, like your social media accounts being updated regularly.

4. “All of our marketing goes to ads in the local newspaper and magazines.”

Posting ads in the local newspaper might seem like a good idea at first because it reaches people in your area. But that is the only real upside to it. Most people do not have the time to read a newspaper every day and even fewer do not remember the ads even if they pored over the actual content.

In a world where we are bombarded with advertisements everywhere we look, our brains are trained to ignore them and focus on the things that matter. So unless an advertisement is everywhere and seen repeatedly, or is very distinctive, then it’s not remembered.

At Patientize our smart targeting allows us not only to drill down to target potential patients within a certain mile radius of your practice but we can also target them based upon their intent, behavior, gender, and countless other factors to find your ideal patient.

The person killing time at a coffee shop by reading a magazine might not even know what your specialty is, let alone be actively seeking it out.

5. “We hire people to help us with search engines.”

What does that even mean? Does that mean running Google ads? Or does it mean search engine optimization? While both services are incredibly powerful, they can also drain your marketing budgets without much yield. Are they utilizing negative keywords and deleting poor converting AD’s and keywords to cut down on waste? Are they using tracking their results and proving a positive ROI for your practice?

If you only have a fuzzy idea of what you hired people to do for you, then they probably only have a fuzzy idea on how to make your practice better. Or there is not enough communication between you two. Either way, you need to figure out what exactly your marketing is doing to help you.